World Tourism Day is celebrated every year on September 27 to promote the tourism all over the world. It was established by the UN World Tourism Organization (UNWTO) to celebrate the power of the tourism sector to help bridge cultures. According to the UNWTO, the theme for the World Tourism Day 2023 –‘Tourism and green investment’—highlights the need for more and better-targeted investments for the sustainable development goals, the UN roadmap for a better world by 2030.