The India-Australia cricket World Cup final match created
a record peak viewership of nearly 5.9 crore, according to Disney+Hotstar,
despite the host nation ending on the losing side on Sunday.
With this, it has surpassed the peak concurrency of
5.3 crore viewership recorded in the India-New Zealand semifinal match.
Peak concurrency, which is the highest number of
viewers during a live stream, for the final match on Disney+Hotstar was nearly
5.9 crore, according to a statement from the OTT platform.
The India versus Pakistan league match of the World
Cup tournament last month had recorded a peak concurrency of 3.5 crore.
The final match was also telecast live by Disney Star
on the Star Sports network but viewership numbers will be released only a week
later by television audience measurement body Broadcast Audience Research
Council (BARC).
Disney+ Hotstar India Head Sajith Sivanandan said, “With
a staggering 5.9 crore concurrent viewers tuning in on Disney+ Hotstar for the
final… higher than any peak concurrency record set before the tournament –
the unwavering support of Indian cricket fans has consistently propelled us to
new heights in live sports streaming.”
Disney Star has exclusive broadcast and media rights
for both linear and digital platforms.
The India-Australia final match was also screened by
leading multiplex operator PVR INOX at 150 cinemas in over 60 cities comprising
major metros, Tier-1, 2 and 3 cities with over 70,000 cricket fans watching the
match when it started translating to over 70 per cent occupancy, PVR INOX Ltd
Executive Director Sanjeev Kumar Bijli said.
PTI
