Coca-Cola India said it is foraying into the ready-to-drink tea beverages
segment with the launch of ‘Honest Tea’.
The brand is owned by Honest, a subsidiary of the Coca-Cola Company.
The organic green tea for the product will be sourced from Kolkata-based
Luxmi Tea Co Private Ltd’s Makaibari Tea Estate, said company officials.
An MoU in this regard was signed between the two companies at the seventh
edition of the Bengal Global Business Summit (BGBS) here.
The idea behind the launch was to provide consumers with wider beverage
options, a senior official of Coca-Cola India & Southwest Asia said.
The iced green tea will come in Lemon-Tulsi and Mango variants, he added.
PTI
