Prime Minister Narendra Modi is learnt
to have asked Union ministers to actively participate in the Viksit Bharat
Sankalp Yatra, a mega outreach campaign aimed at highlighting central schemes.
According to sources, addressing a
meeting of the Union Council of Ministers on Tuesday, the Prime Minister said
the outreach programme is part of making a “Viksit Bharat” (Developed India).
He asked the ministers to focus on
spreading the word on how multiple schemes have been designed to benefit
various sections of the society.
Vehicles are being used for publicising
government schemes across 2.55 lakh gram panchayats and nearly 18,000 locations
in urban areas.
The IEC (Information, Education and
Communication) vans are being branded with different government schemes, such
as Kisan Credit Card, the rural housing scheme, the Ujjwala scheme and the PM
Svanidhi yojana, among others.
As part of the Yatra, more than 2,500
mobile performing vans and over 200 mobile theatre vans will be pressed into
service to cover the 2.55 lakh gram panchayats and clusters in all cities and
towns of the country.
The outreach programme has been
conceptualised on the “whole-of-government approach”, with the Ministry of
Agriculture being the nodal ministry for the rural campaign and the Ministry of
Information and Broadcasting spearheading the urban campaign.
The PM launched the yatra from Jharkhand’s
Khunti on November 15.
He had flagged off five
specially-designed IEC vans to mark the launch of the yatra. Similar vans were
flagged off from other districts across the country that has a significant
tribal population.
The campaign to reach out to the
beneficiaries of the Centre’s flagship programmes both in rural and urban areas
will culminate on January 25, 2024.
PTI
