The Assam Pavilion, showcasing the State’s
multiple agricultural products and traditional attires, was adjudged second for
excellence in display in the category of ‘State Government and Union Territory’
at the just concluded 42nd edition of India International Trade Fair (IITF), held
in New Delhi.
IITF Assam Pavilion Director Santanu
Deuri received the silver medal from India Trade Promotion Organisation or ITPO
Chairman and Managing Director Pradeep Singh Kharola on the final day of the
trade fair on Monday.
Odisha bagged the gold while Rajasthan
received the bronze medal.
Delhi, Jammu & Kashmir, Jharkhand,
Maharashtra and Uttar Pradesh were focus States while Bihar and Kerala were
partner States.
The trade fair began on November 14 and
concluded on Monday. In the mega trade fair, 28 States and Union Territories
participated along with 13 foreign countries and big corporate houses.
It showcased numerous products
manufactured locally by women artisans and entrepreneurs under the theme ‘Vasudhaiva
Kutumbakam’ in line with Chief Minister Himanta Biswa Sarma’s vision to make
Assam one of the five leading States of the country.
The Assam Pavilion also showcased the
rich cultural heritage, handicrafts and handlooms of Assam which were a great
attraction for visitors at the trade fair.
A total of 37 stalls had been opened in
the Assam Pavilion where famous handloom, government-owned handicrafts and
handlooms outlets along with various departments and agencies of the State Government
such as DIPR, Tourism, NEDFi, AIDC Ltd, AGMC, 30 MSME units and 2 start-ups
participated.
A slew of initiatives of the government
of Assam like ‘One District One Product’, GI products like lemon, ‘Gamusa, Muga
silk etc. along with traditional dresses of Assam were promoted in the fair.
The pavilion had also witnessed several
lakh footfalls, including students from various educational institutes in and
around Delhi, and a sale turnover to the tune of around Rs .52 lakh.
PTI
