Adani Group chairman Gautam Adani has announced that the conglomerate will serve as the principal sponsor for the Indian team heading to the 2024 Olympics in Paris. This significant commitment comes as the Indian contingent prepares rigorously for the global sporting event, slated from July 26 to August 11.
Under the campaign theme #DeshkaGeetAtOlympics, the Adani Group aims to rally behind Bharat’s champions, highlighting their dedication to hearing the national anthem after victories. The initiative includes a social media campaign and an inspirational film capturing the relentless efforts of Indian athletes as they gear up for Paris.
Adani Sportsline, in a release, noted Bharat’s record haul of 7 medals from the previous Olympics and expressed its commitment to enhancing Bharat’s sports ecosystem. The Group has supported over 28 athletes since 2016 across diverse sports, including boxing, wrestling, tennis, javelin throw, shooting, and more.
Adani Sportsline CBO Sanjay Adesara remarked, “At Adani Sportsline, we extend our best wishes to our champion athletes and pledge unwavering support in their pursuit of excellence at the highest level of sport.”
